Typographics 2024

This project aimed to redesign the identity of the 2024 Typographics Festival in NYC. The concept behind the design is that type is ever-changing and unique. The perspectives on how we approach type and how we perceive type are all different. The use of ambigrams, variable fonts, and classic Futura fonts aims to create a visual experience made predominantly from typographic shapes.

The identity we created held our vibrant colour scheme and our custom ambigram at its core. The ambigram was created as a logo mark, and the absence of ligatures meant it could be dissected and turned into a unique background graphic.

View the full project here.

Project collaborators: Yunhao Zhang, Jadzia Bishop, Talyha Livanes

Wall-mounted banner with abstract art and text 'TYPOGRAPHICS 2024' in bold font, featuring a teal and yellow color scheme.
Outdoor banner with "TYPOGRAPHICS 2024" text on colorful abstract background, mounted on a building's exterior.
Person using laptop with Typographics 2024 website, nearby notebook, smartphone, and coffee cup on wooden table.
Conference and workshops posters for "Typographics" at Cooper Union, New York City with artistic typography and collage design.
Poster for a typography conference, June 16-17, Cooper Union, New York City.
Promotional poster for Typographics workshops at Cooper Union, New York City, June 12-23, 2023. Features abstract letters and partial human figure in background.
Poster for Typographics Conference at Cooper Union, New York City on June 16-17, with abstract typographic design and teal background.
Conference poster displaying speaker profiles, names, and descriptions across four rows.
Typographics 2024 festival brochure, including event schedule, location map, and decorative typography design.
Person holding smartphone displaying an Instagram post featuring artistic design on an orange background.