My work
My work blends creativity and strategy to craft meaningful brand stories that leave a lasting impression. The portfolio below showcases my exploration across various design disciplines, highlighting how my background in both design and marketing intersects to spark new ideas and deliver strategic solutions to brand challenges.
Website design
With website design skills honed through the I Love Creatives course and hands-on experience editing websites in my role at the ANU, I continuously refine my ability to create functional and visually compelling user experiences. Explore my recent work for Concept Fleet below.
Brand identity design
Through various brand identity redesign projects during my university studies, I developed strong skills in using design to enhance a brand’s strategy and vision. Each project is grounded in thorough research, thoughtful consideration of both current and future user experiences, and a commitment to solving real challenges faced by businesses and brands. Explore my brand identity work below.
Human-centered design
I have applied human-centered design principles to address real-world challenges, focusing on designing with future problems in mind. Strategic, user-focused decisions are at the core of my design process, ensuring meaningful and effective outcomes. Explore my recent e-waste awareness campaign below.
Graphic design
With extensive experience using Adobe Creative Suite and Figma, I create thoughtful and resonant visuals that align with a brand’s mission and values. My designs aim to engage audiences while reinforcing brand identity through meaningful graphic elements.