RARE E-waste Campaign

This project was set within the context of ANU but was designed to have broader applicability. It was designed to specifically target university students, a demographic that is highly engaged with technology but lacks awareness about proper e-waste disposal. As this project was not tied to the ANU brand identity, external waste management companies such as Veolia have the opportunity to expand the campaign beyond ANU using the same collateral in different university environments. 

The objective: How might we encourage university students to recycle their e-waste and utilise facilities on campus to promote e-waste recycling? 

This project involved the creation of campaign posters, prototype key chains and magnets, an animated short video, and an app prototype using Figma.

View the full rationale here.

Project collaborators: Stella Sinnott, Alex Amon, and Jayden Esguerra,

Three slides encouraging e-waste recycling; "Kick your old tech to the curb or recycle it," "Recycling prevents toxic pollution," "E-waste growing faster than population." QR codes included.
Person in blue jacket and jeans using smartphone beside sign promoting gadget recycling with illustration of old gadgets and text "Don't let your old gadgets pile up at home, they're ready to move on!"
Clear acrylic keychains with cute emoticons on wooden surface.
Illustration of a surprised white cartoon character on blue background with text about e-waste increasing faster than population, includes a QR code.
E-waste recycling poster with orange background, white text and cartoon images, emphasizing toxicity prevention and wildlife protection.
White crab symbol and QR code on asphalt
E-waste recycling app interface with congratulatory message, cartoon character, map background, navigation button
Smartphone screen displaying a congratulations message for e-waste recycling progress with a map background and a cute blue character. A button reads "Show me the way!"
Set of car keys and key fob with red tags on a keychain.
Cartoon plug crying next to a bag of old electronic devices with text 'Do you have old electronics at home?' on blue background.